Welcome! We’re excited to start working together. This short guide sets the foundation for our partnership and helps manage expectations about what native advertising can (and cannot) deliver — especially early on.

https://www.loom.com/share/dd31c1dfe4894902b6bcd8313d068448?sid=f55b79cc-9587-40ca-becc-8618095473d0

1. Welcome & Purpose

• In this document you can see the timeline for the next weeks.
• Think of this as a performance partnership, not just an ad service.

2. What Native Advertising Is – and Isn’t

• Native ads blend into editorial content and spark curiosity — unlike Facebook or Google, there's no direct user intent.
• The strategy focuses on indirect interest and storytelling, not “buy now” pressure.
• This means results behave differently — especially early on.

3. The Reality: No First-Day Wins

Native is not for instant results — it's for scalable, long-term growth.

• You won't see sales on Day 1, and that’s expected.
• Why this happens:
  • Data collection takes time.
  • Platform algorithms (e.g., Taboola) need time to learn.
  • Ads and funnels must be tested and optimized iteratively.